tag:blogger.com,1999:blog-2718677954609976613.post3910884811159668893..comments2008-04-09T13:33:30.199-07:00Comments on Mel's Media Melt: Coke Reality II: The TransformationMelissahttp://www.blogger.com/profile/05725135066266121136noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2718677954609976613.post-31167995043741277212008-04-09T13:21:00.000-07:002008-04-09T13:21:00.000-07:00regarding the transformation of coca cola's "attit...regarding the transformation of coca cola's "attitude", see thomas frank's "the conquest of cool." there's a chapter on the cola wars between coca cola and pepsi.<BR/><BR/>i.I. Reillyhttps://www.blogger.com/profile/07509635766510468568noreply@blogger.com